Diane Borden, Private Client Executive

Diane’s expertise as a trusted insurance advisor has helped generations of high net-worth individuals and their families design comprehensive personal insurance portfolios geared to their unique lifestyle and risk to loss. She specializes in the wide range of property and liability insurance services and solutions to meet the needs of corporate executives and
their families, from homes, autos, art and jewelry to kidnap & ransom, disaster planning and structural valuation and assessment.

As head of Woodruff-Sawyer’s Private Client Group, Diane is responsible for the strategic development, leadership and management of the brokerage firm’s personal insurance operations, which is geared towards the needs of executives and corporate officers. Diane uses a consultative risk management approach to the unique lifestyles and risk exposures for high net-worth clients, and to educate them on the value and breadth of risk transfer solutions available in the marketplace.

In addition to her consultation to clients, Diane leverages her longstanding relationships with carrier executives to design new programs and provide leadership on future client expectations. She has sat on several agency council boards to enhance carrier products and services, and partnered with carriers to design client educational seminars on loss prevention and the types of solutions available to best protect their assets. Always keeping an active pulse on the industry, Diane analyzes trends as well as product and consumer changes to stay on top of client needs.

Prior to joining Woodruff-Sawyer in 2010, Diane was managing director of private client/personal insurance at ABD/Wells Fargo Insurance Services for over 10 years, where she managed strategies and staff in multiple offices and successfully oversaw client loss and claims experience. Diane’s well-informed background includes 15 years of experience at carriers Crum and Forster and St. Paul Insurance, where she held key underwriting and marketing/field sales roles.

Diane is a Certified Insurance Counselor (CIC) and an academy member of the National Alliance for Insurance Education & Research. She also belongs to the East Bay Women in Business association, which brings resources and education to women in business at all levels.

 To contact Diane Borden, please email dborden@wsandco.com or call 415.399.6309.